Angie Quinn: Personal Brand Identity
In the development of my personal brand, I sought to weave together the many facets of my story—celebrating who I am, honoring who I've been, and reflecting on the experiences that have shaped my path. It was crucial for me that every element was infused with purpose, intention, and narrated a piece of my history. This was not about fleeting design trends; this was about creating a timeless visual narrative that is intrinsically me.
The strategy
I aimed to craft a brand identity that resonated with the depth of a visual storyteller. The real challenge lay in marrying the often disparate pieces of my life into a cohesive, structured brand language—while preserving the intentional element of chaos that represents the complexity and layers of my experiences.
The visual language
The brand visuals are a curated collection of my life's influences—from childhood photos to nods to influential media, historical, and literary references, each element was chosen to resonate with a chapter of my life story. These visuals are complemented by typefaces that speak to both tradition and modernity—Cormorant for headings embodies a classical, literary foundation, while Maison Neue for body text brings a contemporary clarity.
The primary logo, an 'AQ' monogram, was designed to be versatile and distinctive, mirroring my multifaceted approach to design. The secondary logos and marks expand the visual vocabulary, offering flexibility while anchoring the brand in a consistent identity.
The color palette unites a gothic sensibility with a touch of whimsy, reflecting the duality in my work. The boldness of the typography set against a backdrop of personal imagery invites viewers into my world—one where history, personal growth, and creativity intertwine.
The outcome
What emerged is a personal brand that authentically represents me. It's a brand that tells my story, showcases my evolution, and captures the essence of the media and moments that have inspired me. It is a testament to my passion for narrative-driven design and stands as a celebration of individuality, creativity, and the unique journey that is my own.
